The Business of Marketing - How Bold B2B Marketing Builds Trust & Demand
Traditional marketing strategies are failing, and trust in B2B brands is at an all-time low. Marketers today must stop relying on outdated playbooks and start focusing on what actually captures attention: emotional connections. This means realizing that B2B buyers, even C-suite executives, consume content just like everyday consumers.
During our interview, A. Lee Judge and I broke down exactly why businesses are struggling to stay relevant and what they need to do to fix it. From building bold brands to navigating the shift toward informal, trust-driven engagement, this podcast episode covers key tactics to winning back buyer confidence.
Discover how to balance the tension between brand building and demand generation, and learn why a human-first approach is the only way to create demand in today's market.
Topics covered in this podcast include:
00:00 – Creating One Unified Customer Journey
05:33 – Why B2B Executives Are Shifting to B2C Channels
07:34 – The Importance of Human-Centric Connections in a Post-Pandemic World
11:12 – How to Balance Logic and Emotion in B2B Marketing
16:09 – The Role of Empathy in Effective Business Communication
21:15 – Building Trust to Influence the Decision-Making Process
24:16 – Harnessing the Power of Digital Word-of-Mouth Marketing
28:29 – Using Analytics to Predict Future Market Trends
Podcast mentions include: B2B Marketing, Content Strategy, Brand Strategy, Customer Journey, and Marketing Analytics.
