The old marketing channels and methods are oversaturated and distrusted. The pace of change is faster than ever and consumers are overwhelmed with the noise. Word-of-Mouth (WOM) is the only way forward for B2B brands. Discover the WOM Marketing tactics that matter now.

AI is threatening professions and making it harder to tell what’s real. Personal brands engender trust with audiences and elevate our insights so that we can support others and become known. Learn how to leverage a personal brand to distinguish yourself from the competition and attain greater influence and trust with your audience.

As the sophistication and use of AI expands, marketing positions are increasingly vulnerable. To survive today, marketers need transferable human skills not addressed by AI. Let’s explore how someone just starting out can acquire the necessary skills fast and become more competitive.

Companies that want to grow sales but do not have the marketing engine to support growth are stalled and in danger of failing. To help these companies jumpstart their revenue pipelines, I offer the four steps for building a growth-oriented marketing function.

When it's all on the line and your team is depending on you to deliver results in less time and with fewer resources, there are six campaign communication essentials that you can rely on to help your company succeed right now.

No one wants to fail. This is the approach I have utilized many times in my career to extend the lifeline of companies and help resurrect their sales. While it is helpful in extreme situations, it's been just as powerful when applied before a crisis.

Your customer has options when choosing which company to work with and which brand to purchase. If you're a large brand, how can you maintain your dominance over innovative startups or copycat, low-cost replicas? If you're an innovative startup, how can you continue to disrupt the market and capture market share from larger brands and cheaper alternatives? Discover how each can strategically to win in the marketplace.

Frustrated with "meh" Marketing? Unlock the 7 tests that will help you hire a CMO who'll skyrocket your results. Assess CMO candidates for their understanding in critical areas of Leadership, Strategy, Business Acumen, Metrics, Evangelism, Sales, and Culture. The interview questions offered will help you weed out pretenders and reveal genuine game-changers.

In 2023, an Artificial Intelligence (AI) arms race produced many rollouts, yet the business world largely hesitated to adopt AI due to unanswered concerns around inaccuracies, misuse, data privacy, and intellectual property. Considering the current trajectory and significant capital investments made in 2023, I offer three predictions for 2024.

Introducing ‘Leading from the Marketing Position,' a guidebook for aspiring marketing leaders who feel misunderstood by their C-Suite counterparts, unsuccessful in their roles, and discouraged by not having the full support of their CEOs.