Andy Cunningham Talks Aha! Marketing Secrets, Steve Jobs & Apple
Andy Cunningham, marketer for Steve Jobs, Apple and Silicon Valley’s biggest tech brands sits down with Aaron Hassen to discuss the secrets of her success and what’s NeXT.
"Disruptive products require disruptive positioning, and there's no one better equipped to explain how to do it than Andy Cunningham in Get to Aha!" ~ Reed Hastings, Cofounder and CEO of Netflix
Topics covered in the video:
2:41 - Great marketing requires frameworks.
4:58 - Injecting humanity into marketing.
5:45 - Why it’s time to stop making stuff up.
6:20 - Her upcoming book: Activating Aha!
8:20 - How to influence buyers and sell more stuff.
8:47 - Eight Sleep’s Aha! moment.
10:41 - Using the right words to activate people.
11:09 - The launch of Macintosh in 1983
12:15 - Choosing those just-right words.
14:36 - How to get attention in today’s marketplace.
16:39 - Secrets to getting more press.
17:30 - The time she protected Steve Jobs from a PR disaster.
19:33 - B2B is B2P: The marketing rule Andy loves to break.
21:01 - The secret to getting executive buy-in.
22:30 - Aligning your DNA with your employer’s.
23:18 - Today’s most exciting innovation: the metaverse
Video mentions include: Steve Jobs, Regis McKenna, Apple, Think Different, Pirates, Reed Hastings, Netflix, Eight Sleep, Jim Collins, BHAG, Activating Aha!, B2P, The Metaverse, The Rule of 7, Influencing Buyer Behavior, Authenticity, The Press
