Sangram Vajre Discusses His Go-To-Market (GTM) Framework for Growth
Sangram Vajre, a pioneer of Account-Based Marketing (ABM), co-founder of Terminus and 3X best-selling author sits down with Aaron Hassen to discuss how companies can leverage the GTM process to grow, and his latest book, 'MOVE: The 4-Question Go-To-Market Framework.'
Topics covered in this video:
2:05 - Using simple frameworks to ignite movements.
3:22 - B2B Marketing today vs. 10 years ago.
5:40 - Why private peer communities are essential.
7:04 - How GTM keeps companies from stalling out.
9:32 - The unseen Go-to-Market challenges at Terminus.
11:43 - 3 roles of a CEO, according to Brian Halligan of Hubspot.
13:40 - CEOs react to the assertion they're to blame when GTM is broken.
14:35 - The NRR difference between a $500M and a $1B valuation.
17:25 - Why trust RevOps for metrics over Marketing and Sales.
19:02 - The worst question in the history of SaaS.
20:28 - How Snowflake closed millions on a shoestring ABM budget.
22:35 - Never give champagne experiences to sparkling water accounts.
24:04 - A simple way to get Sales and Marketing aligned.
26:12 - The impact of today's accelerated buyer journeys.
28:06 - Why Sangram donates the proceeds of his books to New Story.
29:27 - Sangram's mission to slow down and stay humble.
31:25 - What Sangram's working on next.
32:42 - How to get a FREE signed copy of Sangram's book, MOVE.
Video mentions include: Pardot, Saleforce, Brian Halligan, Hubspot, Daniel Day, Snowflake and New Story
