The Dan Nestle Show - Marketing as a Service: First Build Human Connections & Trust
Great brands connect people, develop emotions and facilitate shared experiences. And when brands do that, they become more than a product or service. Personal brands, for example, help companies become more than a product or a solution because people add value. In this Podcast, Daniel Nestle and I offer a more effective, human approach to marketing.
Topics covered in this podcast include:
02:10 - The Value of Deep Conversations
06:17 - The Emotional Side of B2B Marketing
09:00 - The Journey to Becoming a Marketer
12:32 - Being a Servant Leader in Marketing
17:19 - The Power of Community in Building Brands
18:28 - The Importance of Being Human and Building Trust
20:30 - Personal Branding for All, not Just Entrepreneurs
21:59 - The Success of Personal Branding
28:30 - Building Personal Brands to Go Beyond Products
35:01 - The Importance of Brand Identity
36:07 - The Danger of Losing Focus
38:01 - Trust and Connection in Marketing
40:03 - The Challenge of Writing Frequency
41:48 - Trust and Connection as Megatrends
51:54 - Importance of In-Person Communication
52:47 - Pros and Cons of Different Communication Methods
54:07 - Hotels as Meeting Spaces
55:39 - Trust in Different Communication Channels
1:02:05 - The Role of AI in Trust
1:07:40 - The Value and Challenges of Having an Intern
1:08:03 - Teaching Once and Letting Interns Progress
1:08:29 - The Benefits of Having Highly Skilled Unpaid Workers
1:09:02 - Using Freedom to Innovate
1:09:41 - AI's Origin in Humanity and the Need for Improvement
Podcast mentions include: Artificial Intelligence (AI), Personal Branding, Brand Identity, Trust in Marketing, In-Person Communication, Innovation, B2B Marketing, and Community.
