The Confident Marketing Leader Podcast - Improve Your Confidence & Credibility with the C-Suite
What if Marketing Leaders were less misunderstood and able to fulfill their strategic role in the business? What if CEOs were better served and less frustrated with their Marketing Leaders? What if they could work together better to help the business achieve exponential growth? In this podcast appearance, I sat down with CMO trainer and Chief Growth Strategist Stacey Danheiser to discuss how you can:
End the resistance to your ideas and leadership
Keep your seat at the leadership table
Remain a valuable and trusted voice
Topics covered in this podcast include:
2:35: Building confident marketing leaders
3:04: Current trends in B2B marketing
4:11: Focus on personal brands, community-based marketing, and customer experiences
5:02: Advice for marketers wanting to be more active in personal branding
8:03: Excelling in customer understanding, business fundamentals, and strategy
10:15: Common myths and misconceptions about B2B marketing
12:04: Importance of storytelling in marketing
13:02: Using proven frameworks to build confidence
14:00: Importance of staying connected with your executives
15:25: The declining trust in CMOs
20:05: Bridging the trust gap for CMOs
21:54: Leading change as a Marketer
27:39: Building confidence and credibility as a B2B marketing leader
Podcast mentions include: B2B Marketing challenges, Personal Branding, Community-based marketing, Trust in Marketing, Marketing Misconceptions, and CMO’s biggest Challenges.
